Before you inform your employees that you have implemented your social media policy, you need to make sure that you have given these rules significant consideration. You need to set clear goals for your company social media policy so that your employees understand why these rules are in place and what they can do to help. You will also need to be clear regarding which social media websites your rules pertain to and how this content will be monitored so employees know exactly what they may and may not do. Be clear about how you plan to reinforce these rules so there are no surprises later.
You may also wish to encourage your employees to update your company’s social media profile or to discuss your office online. In this case you will need to determine what kind of tone you would like these messages to have so all of your branding will be consistent. Determine which methods you will use to encourage your employees to participate. You may wish to give specific members of your organization permission to discuss your brand online, but have alternative social media governance for others. In this case, make it clear why you have set these boundaries and who they pertain to.
Most businesses implement a social media policy to prevent a PR crisis. If such an event does happen you will need to act swiftly to determine the best way of addressing the problem. Before any social media rules go into effect, make it clear what constitutes a social media crisis and create a team that can help manage these issues as they unfold. While each event will need to be addressed based on the nature of the problem, you should have a few outlines for how you will deal with different types of social media blunders so you can act quickly when it counts.